Focus groups, triads, confrontation groups, duos, individual interviews, immersions, diaries (pre-task or road board notebook).
more innovative. Online querying appears to facilitate and alleviate the constraints of traditional tools. This method offers many practical advantages: speed, budgetary savings and efficiency, easier management of surveys, flexibility of questioning methods, etc.
A combination of individual and group reactions: it often happens that we start with a self-administered questionnaire, or a silent or isolated evaluation, and then continue with collective exchanges, during a focus group.
